Destination Marketing

ARE YOU THE ABBI AGENCY’S NEW MARKETING BRAND MANAGER?

Are you a master communicator with a keen sense of organization and an incisive understanding of how marketing programs work? Can you transform goals and ideas into tactics and results? If so, we’re looking for you—our new Marketing Brand Manager. JOB DESCRIPTION The Abbi Agency is seeking an integrated marketing communications professional to manage and […]

digital , October 19, 2019

Abbi Agency Founder Tapped to Serve as Lead Judge for ESTO Destination Marketing Awards

Abbi Whitaker will join the ESTO Awards Destination Marketing Committee as a lead judge, guiding the efforts of five or more destination marketing panel in evaluating the performance of travel marketing throughout the country.

Evynn Mcfalls , June 18, 2019

Introducing “Connections: Travel Influencers and Destination Marketing”

The Abbi Agency is proud to introduce our new eBook—"Connections: Travel Influencers and Destination Marketing". We look forward to revealing trends, facts, and figures about the destination marketing industry.

Abbi Whitaker , June 14, 2019

Our Founder at Forbes: How To Promote Tourism Without Destroying The Destination

Travel and destination marketing are two of The Abbi Agency's specialties. In this post, originally written and published at Forbes, Abbi Whitaker explains how to market a destination while preserving what makes it special for years to come.

Abbi Whitaker , May 22, 2019

Nano-Influencer: Word of Mouth Powered by Instagram

Nano-influencers have exceptional access to highly loyal communities of trust that convert—how can marketers work with this group successfully?

Abbi Whitaker , February 20, 2019

How Influencer Marketing is Changing the Game for Travel Destinations

Let’s say that you’re desperately in need of a vacation, but have no idea where you want to travel. You log in to your Instagram account to try to get ideas and see one of your favorite accounts is on vacation too. Curious, you go to their profile and see tons of images of this […]

Dylan Anderson , November 21, 2018

Keeping it Real: What Marketers Can Learn from Aretha Franklin

What can marketers learn from Aretha Franklin about authenticity and respect?

Abbi Whitaker , August 31, 2018

Unlock the Authentic Stories of a Destination Through Content Marketing

Content marketing can help destinations to unlock the authentic stories that move and inspire visitors to truly experience a region.

Abbi Whitaker , July 18, 2018

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